Chamber Ambassadors Are Our Liaisons with Our Members and New Businesses

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Ambassador Committee of the Hayward Chamber of Commerce

Ambassadors are members or representatives of members in good standing who have the opportunity to meet both the newest business members in Hayward and to uniquely interact with members of the entire chamber of commerce.  The individuals either volunteer or are recruited to fulfill a variety of duties and tasks that assist the Chamber in accomplishing its mission.

Ambassadors implement part of the chamber's membership relations efforts in several ways:

  1. Member visits – Ambassadors make person-to-person visits to members at their places of business.  The purpose is to learn more about the members and their needs and expectations of the Chamber.  Ambassadors also provide updates on events and activities that benefit members.
  2. Event greeters – At Monthly Mixers, Ribbon Cuttings, Workshops, and special events, Ambassadors serve as Greeters to create a friendly atmosphere.
  3. Referral/connection sources – Ambassadors strive to connect members with one another through referrals and introduction to others.
  4. Assist with member retention – The visits and new member welcome calls are intended to give attention to members that encourages retention.
  5. Assist with new member recruitment.  Whenever possible, Ambassadors ask for membership referrals and turn in prospective members’ information.

An important part of the Ambassadors’ tasks is communication.  The team supplements HCC’s Staff’s promotion of events and activities when they meet and talk to members.  As a fellow member, an Ambassador can ask members how the Chamber is responding to their needs and expectations.  This “scorecard” is part of the visit report completed by an Ambassador and is given to Staff.  As a fellow member of HCC, Ambassadors share their own successful experiences with the Chamber to demonstrate HCC’s value proposition.

The Ambassador tracking system shows about 25% of members are visited each year.  A larger number is desirable to carry the message to more members, but Ambassadors sometimes find it difficult to get members to provide 15-20 minutes of their time.  However, when the Ambassador speaks with members and an appointment is not obtained, the live contact has value in that it shows that the Chamber cared enough to reach out to the member.

The Ambassador Committee has a recognition program based upon the performance of the activities of supporting Chamber events, visiting members, referrals, etc.  Awards are presented monthly, quarterly and annually to recognize those who have done the most in a specific period.  Ambassador of the Year reflects a year-long performance record and a plaque is given to that Ambassador at HCC’s Annual Meeting.

The Ambassadors enjoy their activities as they are able to expand their own networks and assist the Chamber at the same time.

For more information about the Ambassadors Committee, contact the chamber at 510-537-2424.



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